Core Competencies for the College Union and Student Activities Profession

ACUI has identified 11 core competencies for college union and student activities profession. Regardless of job responsibilities or position level, these 11 competencies permeate all work in the profession, though prioritization may differ.

Defining the Core Competencies

Core competency refers to a set of composite skills, knowledge, and behaviors that provides the basis and forms the foundation for successful professional practice in college union and student activities work. 

          Communication Competency    Communication: Ability to successfully exchange information through verbal and nonverbal symbols and behaviors. 
   Facilities Management Competency   Facilities Management: Ability to successfully maintain attractive, safe, fully operable built environments.
   Fiscal Management Competency  

Fiscal Management: Ability to develop and manage financial systems through responsible stewardship of fiscal resources.

   Human Resource Development Competency  

Human Resource Development: Ability to interact with staff members and to manage staff resources in a consistent and equitable manner.

   Intercultural Proficiency Competency  

Intercultural Proficiency: Ability to successfully communicate, understand, and interact among persons with differing assumptions that exist because of ethnic and cultural orientations.

   Leadership Competency  

Leadership: Ability to develop and communicate a vision so that others commit to fulfilling the mission and goals of an organization.

   Management Competency  

Management: Ability to coordinate, oversee, administer, and evaluate the daily operations of our facilities, programs, services, and activities.

   Marketing Competency  

Marketing: Ability to identify primary markets and to develop and use effective promotions, communications, and informational pieces in a variety of media and formats.

   Planning Competency  

Planning: Ability to identify organizational needs and initiate strategies aligned with the institutional mission, strategic directions, and values.

   Student Learning Competency  

Student Learning: Ability to create educational environments and experiences that intentionally provide students with opportunities for acquiring intellectual and interpersonal skills, beyond the traditional place and time boundaries.


Technology: Ability to understand the overall intent and to choose from appropriate tools, equipment, and procedures for service delivery and problem-solving.

A publication detailing the core competencies is available for $8.50 by calling 812.245.2284. Bulk discounts are available.


More about the Core Competencies

Updated Dec. 8, 2016